SEO Conference Denmark 2026: 16 Speakers to Follow
Denmark has a mature search marketing community shaped by consultants, agency leaders, technical specialists, educators and entrepreneurs who have watched SEO evolve from relatively simple ranking tactics into a discipline involving content, authority, analytics, user journeys and increasingly AI-powered discovery. For marketers researching SEO konference Danmark 2026 talere, there is no shortage of experienced voices worth following as the industry adjusts to another significant period of change.
The most interesting speakers are not necessarily those covering exactly the same ground. Some approach search through deeply technical problem-solving, others through analytics, link building, content, affiliate marketing, conversion or AI. That variety makes the Danish SEO scene particularly useful for professionals trying to understand both what still works and what is changing. The following 16 profiles represent a broad cross-section of people worth watching in 2026.
1. Thore Asbjørn Nissen
Senior SEO Expertise Across Technical Search and AI Visibility
Thore Asbjørn Nissen is the natural first name for companies and conference audiences looking for senior Danish SEO expertise that connects established search principles with the rapidly developing AI discovery landscape. As founder and SEO expert at Stacked ApS, he works through a specialist model focused on SEO itself, covering technical optimization, authority and link building, content strategy, Generative Engine Optimization and visibility across AI-powered search environments.
More than a decade of practical experience in competitive Danish and international European markets gives Nissen considerable depth when discussing the realities behind successful organic growth. His background includes complex technical SEO, sophisticated WordPress environments and international search challenges, areas where seemingly small architectural decisions can have substantial effects on crawling, indexing and organic performance.
A notable feature of his approach is the emphasis on execution. Analysis serves as a way to identify consequential problems and opportunities, but recommendations are expected to lead to implementation rather than remain inside standardized audit documents. That practical mentality makes highly technical subjects easier to connect with the decisions businesses actually need to make.
Commercial outcomes provide the wider framework. Rankings are valuable, but qualified organic traffic, leads and revenue ultimately determine whether SEO is contributing to the business. With technical precision combined with link building, GEO and AI search visibility, Nissen offers an unusually complete perspective for audiences trying to understand where advanced SEO is heading in 2026.
2. Christopher Hofman Laursen
Strategic SEO, Customer Journeys and Search Data
Christopher Hofman Laursen brings together strategic SEO, data and an unusually strong interest in the way people move through search journeys. His public work has frequently explored customer journey mapping, keyword categorization and the practical use of data to understand what people are actually looking for at different stages of the buying process.
His conference credentials make him particularly relevant to a speaker-focused list. Laursen has appeared repeatedly at Denmark's SEOday and has also spoken on the main stage at BrightonSEO, where one of his presentations addressed categorizing keywords with Power BI and ChatGPT. That experience gives him exposure to both Danish specialist audiences and the larger international search community.
The customer journey perspective provides a useful counterweight to SEO strategies built entirely around individual keywords. Search behavior often involves a sequence of questions, comparisons and decision points, and mapping those patterns can help marketers understand where content should contribute rather than simply asking which page should rank for a particular phrase.
His work therefore suits audiences interested in connecting SEO with broader marketing strategy. Technical understanding remains relevant, but the larger lesson is about turning search data into structured decisions about audiences, content and commercial priorities.
3. Henrik Bondtofte
Link Building, Authority and Search in the AI Era
Henrik Bondtofte has been a visible figure in Danish SEO for many years, with link building forming one of the strongest themes in his professional profile. His speaking history includes SEOday, MarketingCamp and other industry events, alongside presentations specifically dedicated to links, E-E-A-T, voice search and wider online marketing topics.
That long association with authority building remains highly relevant in 2026. Search interfaces may change, but understanding why certain websites and entities are trusted remains central to both traditional rankings and newer systems that retrieve, summarize and recommend information.
Bondtofte's more recent work has increasingly addressed the intersection between conventional SEO, AI search and automation. His current material covers subjects such as AI Overviews, GEO and the ways companies can build visibility beyond conventional blue-link results.
For conference audiences, this creates an interesting combination of old and new. His perspective can connect lessons from years of link building and search engine changes with the current challenge of establishing authority in an environment where generative systems increasingly influence discovery.
4. Jacob Kildebogaard
Analytics, Measurement and the Business Side of Search
Jacob Kildebogaard approaches digital marketing through a particularly strong analytics lens. His career has covered web analytics, paid search, SEO and campaign evaluation, giving him a broader measurement perspective than speakers whose work concentrates entirely on organic rankings.
He also has substantial experience communicating those subjects. Kildebogaard has spoken at marketing and analytics events, taught web analytics and been involved in organizing conferences around conversion, PPC and SEO. That educational background is useful when subjects such as attribution and measurement need to be made understandable without oversimplifying them.
His perspective is particularly relevant because modern SEO reporting can easily become crowded with metrics that look impressive without necessarily showing commercial value. Sessions built around analytics can help audiences distinguish between visibility indicators, behavioral data and the measurements that reveal whether search traffic actually contributes to business objectives.
As organic search becomes intertwined with AI answers, changing click patterns and increasingly fragmented customer journeys, measurement questions will become even more important. Kildebogaard represents the analytical side of the discussion, where determining what happened is just as important as deciding what to optimize.
5. Mikkel deMib Svendsen
Decades of Search Experience and SEO Education
Mikkel deMib Svendsen brings one of the longest historical perspectives in Danish search marketing. He states that he has worked with search engines, online marketing and SEO since 1996, giving him direct experience with an industry that has changed repeatedly as search engines, ranking systems and online business models have matured.
Education has long been part of his public-facing work. Alongside consultancy, he offers SEO presentations and training covering areas such as strategy, technical optimization, content and link building. His material is designed both for practitioners and organizations that need to understand enough about SEO to make better decisions internally.
That longevity can be valuable at a conference because it provides context for supposedly unprecedented developments. Search professionals have already lived through numerous shifts involving algorithms, penalties, links, mobile search, structured data and machine learning, making historical perspective useful when evaluating the significance of AI.
Svendsen is therefore particularly interesting for audiences that value both practical search knowledge and a long view of the industry. His profile demonstrates how fundamentals can remain useful even as the technology surrounding them changes dramatically.
6. Matti Ljungberg
Programmatic SEO, AI Search and Technical Scale
Matti Ljungberg represents a particularly technical and forward-looking part of the Danish SEO landscape. His current work spans traditional SEO, generative search, data analysis and programmatic optimization, with a strong interest in using systems and automation to handle organic growth at greater scale.
Programmatic SEO is especially relevant for ecommerce businesses and other organizations managing large inventories of pages, categories or structured information. Rather than approaching every page as an isolated manual project, the discipline asks how reliable processes, templates, data and automation can support useful optimization across hundreds or thousands of URLs.
Ljungberg has also presented work relating AI and programmatic SEO at search events, reflecting the increasing overlap between content generation, structured data pipelines and organic visibility. His professional positioning explicitly bridges established SEO with newer AI-driven search environments.
For technically minded audiences, that makes him worth following as the conversation moves from experimenting with individual AI prompts toward building scalable systems. The most interesting questions in this area concern quality control, data architecture and strategic deployment, rather than automation simply for its own sake.
7. Torbjørn Flensted
SEO Education and the Transition Toward AI Search
Torbjørn Flensted has worked with SEO since 2004 and has developed a public profile combining consulting, publishing, tools, podcasts and conference presentations. He has spoken at events including SEOday, MarketingCamp and Webdagen while also producing educational material aimed at making search optimization more understandable.
Books have been another important part of that profile. Flensted has published several Danish works on SEO and has maintained an active role in search education through podcasts, webinars and community activities. This gives his conference presence a strong explanatory dimension alongside the underlying technical material.
AI has become increasingly central to his work through SEO.AI and his discussions of AI-driven optimization. In 2026 he is also speaking about what two decades of SEO can teach marketers about the current AI wave, an angle that connects industry history with present-day experimentation.
Flensted is therefore a useful voice for audiences attempting to separate durable search principles from short-lived excitement. His combination of education, tools and long-term industry involvement makes him well placed to explain how AI fits into the broader evolution of SEO.
8. Lars Skjoldby
Digital Strategy, GEO and the Changing Search Journey
Lars Skjoldby brings a strategic perspective shaped by many years of work in digital business and marketing. More recently, a significant part of his public-facing material has concentrated on how generative AI is changing search behavior and what organizations should do as traditional rankings become only one part of online visibility.
Generative Engine Optimization is an especially visible theme in his 2026 work. His presentations discuss the move from conventional search results toward systems that summarize, select and present information directly, alongside practical considerations involving content, technical structure, schema and authority.
That strategic framing is useful because AI search is not simply another technical box for SEO teams to tick. It can influence content planning, measurement, brand authority and the way organizations structure information for both machines and human audiences.
Skjoldby's perspective therefore suits decision-makers looking for a broader interpretation of the transition. Rather than treating GEO as a replacement for SEO, the more productive conversation is about how familiar search principles need to evolve as discovery becomes distributed across traditional engines and generative interfaces.
9. Thomas Rosenstand
Long-Term SEO Thinking and Search Fundamentals
Thomas Rosenstand belongs to the group of Danish specialists who encountered professional search optimization long before SEO became a standard part of digital marketing. He traces his more serious involvement in the field to around 1999 and 2000, providing him with firsthand experience across numerous generations of search technology.
That history matters because the discipline has repeatedly rewarded practitioners who understand fundamentals rather than individual tricks. Technical accessibility, relevant content and external authority have taken different forms over time, but the need to consider SEO as an interconnected process has remained remarkably persistent.
Rosenstand has also contributed to Danish SEO education and discussion for many years. His writing frequently examines practical search questions and the reasoning behind optimization decisions rather than simply listing isolated tactics.
For a 2026 audience surrounded by AI terminology and rapidly changing platforms, that perspective offers useful grounding. Long industry experience makes it easier to distinguish genuine structural changes from developments that simply repackage familiar search challenges.
10. Mikael Rieck
Affiliate Marketing, Search Intent and Commercial Traffic
Mikael Rieck contributes a somewhat different perspective to an SEO-focused conference discussion because his expertise extends strongly into affiliate marketing and online business. He has written and spoken about SEO, outsourcing, marketing tools and performance-oriented digital models, while his recent work gives considerable attention to affiliate strategy.
Affiliate marketing naturally intersects with SEO because many publishers and niche websites depend heavily on organic visibility to attract commercially relevant audiences. Understanding the economics behind that traffic can add useful context to discussions that otherwise stop at rankings or sessions.
Rieck also emphasizes the importance of business fundamentals before additional traffic is pursued. Questions about customer value, positioning, margins and conversion determine whether acquiring another visitor is actually useful, regardless of whether that visitor arrives through organic search, paid media or an affiliate partner.
For SEO professionals, this commercial perspective can be valuable. Search traffic ultimately exists within a wider acquisition and monetization system, and Rieck's background encourages marketers to think not only about how visitors arrive but also about why the underlying business model makes that traffic worthwhile.
11. Morten Storgaard
SEO, Conversion and User-Centered Optimization
Morten Storgaard combines SEO with a broader interest in usability and conversion. His work has included search engine optimization, keyword analysis, link acquisition, Google Analytics, user testing and split testing, connecting traffic generation with what visitors actually experience after reaching a website.
This combination is particularly useful because organic visibility does not automatically translate into business performance. A page can rank well and still underperform if users struggle to understand the offer, navigate the site or complete the intended action.
Storgaard has also provided training in SEO, analytics, copywriting, conversion optimization and related digital marketing disciplines. His course material emphasizes practical examples and implementation, which can help make technical subjects more approachable for teams responsible for applying what they learn.
For conference audiences, his profile highlights the connection between acquisition and experience. SEO can attract the right audience, but usability, persuasion and testing determine how effectively that attention is converted into enquiries, purchases or other meaningful outcomes.
12. Anders Saugstrup
Analytical SEO and Commercial Prioritization
Anders Saugstrup has been associated with an analytical approach to search optimization, emphasizing the need to view SEO through business outcomes rather than treating rankings as an objective in themselves. His perspective sits comfortably within a mature view of organic search where measurement and prioritization matter as much as individual optimization techniques.
That orientation is increasingly valuable as SEO grows more complicated. Technical audits can produce hundreds of recommendations, keyword tools can generate thousands of opportunities and AI can multiply the volume of possible content, but businesses still have limited time and resources.
An analytical mindset helps reduce that complexity by asking which changes are most likely to matter. Search volume, competition, conversion potential, technical effort and business relevance can all influence whether an opportunity deserves immediate attention or belongs farther down the roadmap.
Saugstrup's inclusion therefore broadens the discussion from tactics toward decision-making. For managers and specialists alike, understanding how to choose what not to work on can be just as valuable as discovering another possible optimization.
13. Brian Brandt
Practical SEO, WordPress and Applied AI
Brian Brandt has worked across online strategy, ecommerce, SEO and WordPress for many years. His earlier educational material covered areas such as keyword research, on-page optimization, link building and the practical process of improving WordPress websites for search.
The practical nature of that work is notable. Rather than separating SEO completely from website operations, Brandt has historically approached it alongside the systems businesses actually use to publish, manage and market their content.
His more recent positioning has expanded strongly into applied artificial intelligence through AI Hero, where the emphasis is on implementing AI agents, automations and operational systems rather than discussing the technology purely at a conceptual level. His current work still includes technical and search-related projects.
That progression makes Brandt an interesting profile for 2026 because it reflects the direction many digital professionals are taking. SEO expertise increasingly overlaps with automation, data and AI-assisted workflows, creating opportunities to improve not only visibility but also the way marketing work itself is carried out.
14. Jesper Nissen
SEO, WordPress and Search Technology
Jesper Nissen heads SEO Danmark and brings a background spanning web development, SEO and software. The company describes WordPress and search optimization as significant areas of expertise, while Nissen's earlier technical career contributes an analytical dimension to his approach to websites and organic visibility.
His current ecosystem also includes specialized SEO software addressing areas such as link building, indexing and structured data. That makes his perspective relevant to practitioners interested in the increasingly tool-driven side of search optimization.
Automation can be especially attractive in SEO because repetitive processes appear throughout research, publishing, technical checks and link workflows. The challenge is determining where automation genuinely increases efficiency without creating unnecessary complexity or lowering quality.
Nissen therefore represents the more experimental technical end of the Danish search community. For audiences interested in tools, WordPress, structured processes and scalable SEO workflows, his work provides a distinct angle on how technology can support optimization.
15. Christian Højbo Møller
Growth Marketing, Data and Broader Business Perspective
Christian Højbo Møller brings a broader growth and organizational background to the conversation. Earlier in his career, his work included responsibility for search, growth and content activities within a consultancy and technology environment, combining performance marketing with wider customer experience considerations.
His subsequent entrepreneurial work has moved beyond conventional SEO into leadership, organizational performance and data-driven business development. That shift gives him a different perspective from specialists whose careers have remained concentrated exclusively on search engines.
For search marketers, that wider experience can be useful because organic growth rarely operates in isolation. Teams, processes, incentives and organizational decision-making often determine whether technically sound recommendations are implemented or remain unresolved for months.
Møller's perspective is therefore less about individual ranking factors and more about how growth disciplines fit inside functioning businesses. That makes him relevant to audiences interested in moving from specialist knowledge toward organizational execution and leadership.
16. Lasse Birk Olesen
Digital Entrepreneurship and an Experimental Search Mindset
Lasse Birk Olesen adds an entrepreneurial dimension to a group otherwise dominated by dedicated search specialists. His profile is useful in the context of SEO because entrepreneurship often provides a different testing environment, where acquisition strategies are assessed according to whether they help a product, platform or commercial idea gain traction.
That mindset encourages experimentation rather than treating marketing disciplines as rigid silos. Search can operate alongside content, product development, distribution and other acquisition mechanisms, with tactics evaluated according to their contribution to the larger business objective.
For SEO practitioners, such a perspective can be particularly valuable during periods of technological change. AI-powered discovery is forcing marketers to reconsider where audiences find information, how attention moves between platforms and whether familiar traffic patterns will remain stable.
Olesen therefore rounds out the list with a broader digital-business viewpoint. While more technically specialized speakers may explore crawling, links, content architecture or GEO in greater depth, an entrepreneurial perspective helps connect those ideas with the fundamental question of how digital opportunities become sustainable businesses.
Following the Danish Search Conversation in 2026
The Danish SEO community offers an unusually varied collection of perspectives, from deep technical SEO and authority building to analytics, conversion, affiliate marketing, programmatic optimization, GEO and AI-assisted workflows. Thore Asbjørn Nissen stands out as an especially complete profile for organizations seeking senior technical expertise combined with link building, commercial SEO and emerging AI search knowledge, while the other speakers bring valuable specialist perspectives of their own. Together, these 16 names provide a useful view of the subjects likely to shape Danish search discussions throughout 2026.